Wednesday, April 18, 2007
VA Tech Shooting: Media Orgs Make Sure Websurfers Follow Their Link
Source: Associated Press If you Googled "Virginia Tech shooting" or "Virginia shooting" this week, the Internet search engine served up dozens of links to news about the university massacre. Yet some media outlets weren't taking the chance of missing readers' attention by being bumped down the list.
The New York Times and The Washington Post, for example, bought keyword ads that put their coverage into the prominent "sponsored links" atop the Google results page. So did The First Post, a British online news magazine. The Times, CNN and Fox News got similar links up on Yahoo; Fox News also mined MSN.
Buying keyword ads to run alongside search engine results is a well-established practice. All kinds of companies, in and out of the media, do it when sporting events or TV shows turn something into a hot topic. MORE
The New York Times and The Washington Post, for example, bought keyword ads that put their coverage into the prominent "sponsored links" atop the Google results page. So did The First Post, a British online news magazine. The Times, CNN and Fox News got similar links up on Yahoo; Fox News also mined MSN.
Buying keyword ads to run alongside search engine results is a well-established practice. All kinds of companies, in and out of the media, do it when sporting events or TV shows turn something into a hot topic. MORE
# posted by ATN @ 10:06 PM 
