Monday, February 12, 2007
CNN/International Goes Live Via New Mobile Phone Technology
What's Happening at CNN let you know about this yesterday.
Source: CNN Press Release CNN International made its first ever global television broadcast from a mobile phone live from 3GSM, the world’s top wireless trade show, in Barcelona today. As part of CNN’s coverage from the conference, CNN went live to millions worldwide via the 3G network shortly after 0600 ET.
The 'live via phone' piece was broadcast by CNN International correspondent Jim Boulden for the daily news show ‘Business International’. The broadcast lasted around ninety seconds and opened CNN’s coverage from 3GSM trade show. This is part of four days of reporting from the 3GSM conference, where CNN will be investigating how the mobile world is advancing, the increasing importance of media content on handheld devices and interviewing some of the industry’s key players.
Tony Maddox, senior vice president of news operations for CNN International said: “This new development underlines CNN's clear commitment to developing 3G technology in news gathering.
By adopting emerging technologies, CNN continues to lead the way in reporting from the field. 3G technology is enabling our correspondents to deliver packages and live broadcasts both quickly and easily from wherever they are in the world. This is an important demonstration of how we are evolving our newsgathering abilities using the latest technologies.”
Working with mobile technology partner Ericsson, CNN has invested in digital newsgathering which enables its global correspondents to add 3G phones to their reporting tools. The technology has already been tested through live reports on CNN’s broadband service, CNN Pipeline, but this is the first time the news network has used mobile devices for live television.
# posted by ATN @ 4:07 PM 
