Wednesday, February 28, 2007
ANS, Politics and Iraq War Bring the Viewers to Cable News
From MediaWeek:
February was kind to all of the cable news nets, which rode the Blondes in Crisis wave––not to mention the ongoing Iraq war crisis and the Clinton/Obama skirmish––to across-the-board ratings increases. Through Feb. 25, CNN grew its total audience by 19 percent to 783,000, while raising its news demo by 29 percent (246,000). Meanwhile, MSNBC was up 33 percent in total viewers (475,000), and raised its standing among adults 25-54 by 25 percent (191,000). Headline News upped its audience by 22 percent, averaging 422,000 prime time viewers, while raising its share of the demo by 39 percent to 170,000, and CNBC soared 66 percent to 272,000, while elevating its A25-54 number by 44 percent (117,000).
FNC’s On the Record with Greta Van Susteren showed the highest rate of growth among individual news programs through last Friday, upping its delivery of adults 25-54 by 48 percent to 438,000.
February was kind to all of the cable news nets, which rode the Blondes in Crisis wave––not to mention the ongoing Iraq war crisis and the Clinton/Obama skirmish––to across-the-board ratings increases. Through Feb. 25, CNN grew its total audience by 19 percent to 783,000, while raising its news demo by 29 percent (246,000). Meanwhile, MSNBC was up 33 percent in total viewers (475,000), and raised its standing among adults 25-54 by 25 percent (191,000). Headline News upped its audience by 22 percent, averaging 422,000 prime time viewers, while raising its share of the demo by 39 percent to 170,000, and CNBC soared 66 percent to 272,000, while elevating its A25-54 number by 44 percent (117,000).
FNC’s On the Record with Greta Van Susteren showed the highest rate of growth among individual news programs through last Friday, upping its delivery of adults 25-54 by 48 percent to 438,000.
# posted by ATN @ 10:18 PM 
