Thursday, September 14, 2006
CNN Hits Campaign Trail on Nationwide ‘Election Express Yourself’ Tour
Source: CNN Press Release With the mid-term elections just weeks away, CNN takes politics to the streets with the “CNN Election Express Yourself,” a customized Airstream trailer designed to give Americans across the nation an interactive political experience.
During the weeks prior to the election, CNN Election Express Yourself will travel coast-to-coast, visiting many cities and major events, arriving in New York City just prior to Election Day, Nov. 7. This unique traveling exhibit debuts on Friday, Sept. 15, in Seattle at the Puyallup Western Fair.
“We are living in a new age of independent thinking and self-_expression, and it’s particularly evident when you look at how people are talking about politics,” said Scot Safon, senior vice president of marketing and promotion. “We thought we’d give our audiences a chance to express themselves on a whole range of issues that have an impact on the American political scene. With the CNN Election Express Yourself, we are giving people a hands-on opportunity to learn more about the political process while they share their individual perspectives with CNN’s entire global audience.”
As it rolls across the country, the CNN Election Express Yourself tour will educate citizens about current political issues and allow them to express their own political views through “shout out” video portraits, on-line interaction and numerous on-site activities, including political trivia and the chance to design personalized election memorabilia. The tour and the opinions of those who visit the Airstream may be featured on CNN programming in the weeks leading up to the election.
CNN Election Express Yourself also includes a fully equipped “Internet Café,” which will provide visitors with direct access to some of CNN’s most impressive online features. Two stations, each equipped with two computers, will be available for visitors to view CNN Pipeline, CNN.com’s premium live video news service and to navigate CNN.com’s comprehensive election-focused news content, including the in-depth special section “America Votes 2006.”
The Internet Café will also enable visitors to access CNN Exchange, CNN.com’s comprehensive user-generated content destination that features user-submitted video, audio, articles and graphics, and to contribute I-Reports, compelling content captured by CNN viewers with personal cell phones, cameras or other devices.
During the weeks prior to the election, CNN Election Express Yourself will travel coast-to-coast, visiting many cities and major events, arriving in New York City just prior to Election Day, Nov. 7. This unique traveling exhibit debuts on Friday, Sept. 15, in Seattle at the Puyallup Western Fair.
“We are living in a new age of independent thinking and self-_expression, and it’s particularly evident when you look at how people are talking about politics,” said Scot Safon, senior vice president of marketing and promotion. “We thought we’d give our audiences a chance to express themselves on a whole range of issues that have an impact on the American political scene. With the CNN Election Express Yourself, we are giving people a hands-on opportunity to learn more about the political process while they share their individual perspectives with CNN’s entire global audience.”
As it rolls across the country, the CNN Election Express Yourself tour will educate citizens about current political issues and allow them to express their own political views through “shout out” video portraits, on-line interaction and numerous on-site activities, including political trivia and the chance to design personalized election memorabilia. The tour and the opinions of those who visit the Airstream may be featured on CNN programming in the weeks leading up to the election.
CNN Election Express Yourself also includes a fully equipped “Internet Café,” which will provide visitors with direct access to some of CNN’s most impressive online features. Two stations, each equipped with two computers, will be available for visitors to view CNN Pipeline, CNN.com’s premium live video news service and to navigate CNN.com’s comprehensive election-focused news content, including the in-depth special section “America Votes 2006.”
The Internet Café will also enable visitors to access CNN Exchange, CNN.com’s comprehensive user-generated content destination that features user-submitted video, audio, articles and graphics, and to contribute I-Reports, compelling content captured by CNN viewers with personal cell phones, cameras or other devices.
# posted by ATN @ 10:35 PM 
