Wednesday, August 30, 2006
Terror Plots Lift CNN Ratings, But FNC Still Tops
The good news for August ratings wise for CNN, the numbers are up while FNC drops. BUT FNC is still on top. The conflict in the Middle East in August contributed to CNN's viewership increase, while, like reported earlier, FNC was stagnant and/or declined in numbers. Here's a portion of a Media Week article:
"According to Nielsen Media Research, CNN was up 21 percent in total viewers in prime versus August 2005, with an average audience of 900,000 tuning in during the month. The news net was also up 25 percent in the target 25-54 demo.
Rival Fox News Channel was down 28 percent in prime, averaging 1.51 million viewers versus 2.09 million during August 2005, a period marked by the landfall of Hurricane Katrina and the subsequent destruction of New Orleans. FNC was also down 20 percent in its target demo, dropping from .54 million in August 2005 to .43 million this month.
Despite its ratings decreases, FNC still outdrew CNN by more than a half-million viewers in prime time; moreover, the Fox net boasted nine of the top-10 ranked programs on the month, including the perennial No. 1 finisher The O’Reilly Factor, which drew an average 2.07 million viewers in its 8:00 p.m. to 9:00 p.m. time slot."
"According to Nielsen Media Research, CNN was up 21 percent in total viewers in prime versus August 2005, with an average audience of 900,000 tuning in during the month. The news net was also up 25 percent in the target 25-54 demo.
Rival Fox News Channel was down 28 percent in prime, averaging 1.51 million viewers versus 2.09 million during August 2005, a period marked by the landfall of Hurricane Katrina and the subsequent destruction of New Orleans. FNC was also down 20 percent in its target demo, dropping from .54 million in August 2005 to .43 million this month.
Despite its ratings decreases, FNC still outdrew CNN by more than a half-million viewers in prime time; moreover, the Fox net boasted nine of the top-10 ranked programs on the month, including the perennial No. 1 finisher The O’Reilly Factor, which drew an average 2.07 million viewers in its 8:00 p.m. to 9:00 p.m. time slot."
# posted by ATN @ 3:09 PM 
