Wednesday, May 31, 2006
CNN Gains Viewers in May 2006
Here are a few of the CNN stats for May 2006:
In May, CNN saw double digit increases in total viewers and the demo in key programs while FNC declined in the P25-54 with its worst deliveries in prime time since 9/11.
> Lou Dobbs Tonight continues to garner viewers in all demos, up a staggering 94% in total viewers
> HLN Glenn Beck premieres with 58% increase total viewers at 7pm
> Anderson Cooper 360 narrowed the P25-54 gap with FNC from 136% to 34% versus prior year
> Lou Dobbs Tonight reduced the P25-54 gap with FNC Special Report with Brit Hume from 146% to 11%
> The Situation Room has increased audience by double digits versus a year ago:
4pm: Up 36% in P2+ and Up 55% in P25-54
5pm: Up 26% in P2+ and Up 58% in P25-54
7pm: Up 36% in P2+ and Up 42% in P25-54
The Situation Room has narrowed the gap with FNC in the advertiser-coveted P25-54 demo significantly.
In May, CNN saw double digit increases in total viewers and the demo in key programs while FNC declined in the P25-54 with its worst deliveries in prime time since 9/11.
> Lou Dobbs Tonight continues to garner viewers in all demos, up a staggering 94% in total viewers
> HLN Glenn Beck premieres with 58% increase total viewers at 7pm
> Anderson Cooper 360 narrowed the P25-54 gap with FNC from 136% to 34% versus prior year
> Lou Dobbs Tonight reduced the P25-54 gap with FNC Special Report with Brit Hume from 146% to 11%
> The Situation Room has increased audience by double digits versus a year ago:
4pm: Up 36% in P2+ and Up 55% in P25-54
5pm: Up 26% in P2+ and Up 58% in P25-54
7pm: Up 36% in P2+ and Up 42% in P25-54
The Situation Room has narrowed the gap with FNC in the advertiser-coveted P25-54 demo significantly.
# posted by ATN @ 10:24 PM 
