Tuesday, March 28, 2006
PAX Survey Reveals CNN/I’s Sixth Straight Period of Audience Growth
Source:Strategiy.com CNN’s audience growth across the Asia Pacific region out-paced all gains for the news genre as a whole, with daily audiences up by a remarkable 35% year-on-year. Further evidence of CNN’s pre-eminence comes in the results that show the network is viewed by 14% more people each week, and 16% more each month, than all other news and business channels combined.“With the fast pace of globalization more and more people find they need an international perspective so we are absolutely delighted with this further ringing endorsement of CNN’s newsgathering credentials”, said Duncan Morris, Vice President of Research, Turner International Asia Pacific. “Our award winning coverage of global events has clearly resonated with our audience, particularly so as we are watched by 39% more top management each day than any other measured channel.
These were the 6th successive set of PAX results to show growth in CNN’s audience, one which also added 56% more past-week viewers and 65% more past-month viewers than the next placed news channel (BBC World). The full-year survey results, conducted by Synovate, further reveal almost half (46%) of CNN’s weekly audience view no other news/business channel during the course of a week, and 39% of them remain loyal across a month. Online, CNN.com remains the leading regional website, visited by 54% more PAX respondents across a month than the next largest broadcaster or publisher’s website.
# posted by ATN @ 10:46 PM 
