Friday, February 03, 2006
CNN, MSNBC Outfoxing FNC on the WWW
Source: Business Week "In December, MSNBC and CNN routed Fox News. Of course, MSNBC and CNN had spent recent months fiercely tussling for the top slot, but in December MSNBC nosed ahead to finish first. The Fox News Channel limped to a distant third-place finish, its audience roughly one-third the size of its competitors'.
Did we say we were talking about TV ratings? We are not. All these data reflect U.S. traffic at the channels' Web sites, as tallied by Nielsen//NetRating. They also reflect a complete inversion of how the cable networks perform on their home medium. (MSNBC's daily TV audience sometimes fits comfortably inside two large college football stadiums.) Could this signify that Fox News' style is less translatable to the unbridled Web than that of its straighter competitors?"
and further down in the article:
"In fairness (and balance), Fox started later. CNN was launched in 1980, and it has been on the Web since 1996. "They just got way out ahead. Now we're climbing the ladder," says Bert Solivan, general manager of FoxNews.com. But MSNBC was also launched in 1996, which, portal relationship or no, didn't stop MSNBC.com from racking up impressive numbers. Even at current rates of growth, FoxNews.com has years to go before it will unseat either rival."
Read the full article HERE.
Did we say we were talking about TV ratings? We are not. All these data reflect U.S. traffic at the channels' Web sites, as tallied by Nielsen//NetRating. They also reflect a complete inversion of how the cable networks perform on their home medium. (MSNBC's daily TV audience sometimes fits comfortably inside two large college football stadiums.) Could this signify that Fox News' style is less translatable to the unbridled Web than that of its straighter competitors?"
and further down in the article:
"In fairness (and balance), Fox started later. CNN was launched in 1980, and it has been on the Web since 1996. "They just got way out ahead. Now we're climbing the ladder," says Bert Solivan, general manager of FoxNews.com. But MSNBC was also launched in 1996, which, portal relationship or no, didn't stop MSNBC.com from racking up impressive numbers. Even at current rates of growth, FoxNews.com has years to go before it will unseat either rival."
Read the full article HERE.
# posted by ATN @ 5:45 PM 
