Wednesday, December 28, 2005
TWC First Nielsen Minute-by-Minute Clients
Source: Media Buyer Planner Nielsen has signed The Weather Channel and Starcom MediaVest Group as its first clients to its new minute-by-minute data service, Mediaweek reports. The service breaks out national viewing information by commercial minutes to be delivered weekly and can be downloaded to analysis software, allowing advertisers and media buyers to understand how viewers are connecting with commercial messages.Nielsen began offering this service, via an electronic file of its entire database of ratings information, in September.
# posted by ATN @ 1:34 PM 
