Wednesday, December 28, 2005
CNN Networks Show Growth in 2005 Over 2004 Numbers
In 2005, CNN (+10%) and Headline News (+16%) are the only cable news nets posting significant Total Day P25-54 growth over year ago.
This year, Headline News has registered the greatest growth in Total Day P2+ over year ago (+16%), while CNN is up 8%. Meanwhile, FXNC’s Total Day P2+ growth (+5%) is being driven by the P55+ demo, as its P25-54 audience is down -7%.
Headline News’ growth is very strong in Prime, up nearly two-thirds (65%) in P2+ and 54% in P25-54. CNN is up 8% in Prime P25-54, while FXNC is down -13%.
Headline News is even with MSNBC in Total Day P25-54 (100k and 99k, respectively), while MSNBC is ahead in Total Day P2+ (244k vs. 234k).
Among morning programs, CNN’s American Morning 6-10a is #1 in P2+ growth (up 10%), while Headline News’ 6-10a Robin and Company has posted the greatest P25-54 growth (up 15%). [FXNC down 2% in P2+ and P25-54]
CNN’s year-to-date 3-4p program combination (most recently, Live From) is #1 in P25-54 growth, building by +31%. [FXNC +9%]
CNN’s year-to-date 4-5p program combination (most recently, The Situation Room) is #1 in P2+ growth (up 11%). [FXNC down -3% in P25-54]
CNN’s 7-8p hour (currently The Situation Room, but for most of the year Anderson Cooper 360) is #1 in both P2+ (up 36%) and P25-54 (up 35%) growth among cable news programs in the time period (CNBC is up more, but not offering news at this time). [FXNC down -17% P25-54]
CNN’s Paula Zahn Now 8-9p is #1 in both P2+ (up 29%) and P25-54 (up 43%) growth in the time period - most of any CNN/U.S. program. [FXNC The O’Reilly Factor has lost -18% P25-54].
Headline News Nancy Grace 8-9p has nearly tripled the P2+ audience (+186%) and grown the P25-54 audience by 136% over year ago.
Headline News and CNN's Larry King Live 9-10 p are #1 and #2 in P25-54. Larry King Live up 16%.[FXNC down -12% P25-54]
CNN’s 10-11p program combination (currently Anderson Cooper 360, but for most of the year NewsNight) is #1 in P25-54 growth, up 26%. [FXNC up 9% P25-54]
CNN’s 11-12m program combination (Dobbs repeat/NewsNight/AC 360) is #1 in both P2+ (up 31%) and P25-54 (up 35%) growth. [FXNC down -13% P25-54]
Source: CNN
This year, Headline News has registered the greatest growth in Total Day P2+ over year ago (+16%), while CNN is up 8%. Meanwhile, FXNC’s Total Day P2+ growth (+5%) is being driven by the P55+ demo, as its P25-54 audience is down -7%.
Headline News’ growth is very strong in Prime, up nearly two-thirds (65%) in P2+ and 54% in P25-54. CNN is up 8% in Prime P25-54, while FXNC is down -13%.
Headline News is even with MSNBC in Total Day P25-54 (100k and 99k, respectively), while MSNBC is ahead in Total Day P2+ (244k vs. 234k).
Among morning programs, CNN’s American Morning 6-10a is #1 in P2+ growth (up 10%), while Headline News’ 6-10a Robin and Company has posted the greatest P25-54 growth (up 15%). [FXNC down 2% in P2+ and P25-54]
CNN’s year-to-date 3-4p program combination (most recently, Live From) is #1 in P25-54 growth, building by +31%. [FXNC +9%]
CNN’s year-to-date 4-5p program combination (most recently, The Situation Room) is #1 in P2+ growth (up 11%). [FXNC down -3% in P25-54]
CNN’s 7-8p hour (currently The Situation Room, but for most of the year Anderson Cooper 360) is #1 in both P2+ (up 36%) and P25-54 (up 35%) growth among cable news programs in the time period (CNBC is up more, but not offering news at this time). [FXNC down -17% P25-54]
CNN’s Paula Zahn Now 8-9p is #1 in both P2+ (up 29%) and P25-54 (up 43%) growth in the time period - most of any CNN/U.S. program. [FXNC The O’Reilly Factor has lost -18% P25-54].
Headline News Nancy Grace 8-9p has nearly tripled the P2+ audience (+186%) and grown the P25-54 audience by 136% over year ago.
Headline News and CNN's Larry King Live 9-10 p are #1 and #2 in P25-54. Larry King Live up 16%.[FXNC down -12% P25-54]
CNN’s 10-11p program combination (currently Anderson Cooper 360, but for most of the year NewsNight) is #1 in P25-54 growth, up 26%. [FXNC up 9% P25-54]
CNN’s 11-12m program combination (Dobbs repeat/NewsNight/AC 360) is #1 in both P2+ (up 31%) and P25-54 (up 35%) growth. [FXNC down -13% P25-54]
Source: CNN
# posted by ATN @ 9:07 PM 
