Thursday, August 25, 2005
The Weather Channel's Emotional Climate
Source: New York Daily News Okay, so the idea of walking out the front door and hugging a thunderstorm may seem a little abstract to most of us.But the motivation behind such a theoretical gesture - that we respond to weather in an emotional way - has inspired the Weather Channel to undertake a multimillion-dollar makeover of the way it covers earth, air and sky.
It started with a new logo, and before it's finished, later this year, the makeover will have given old shows a new look, introduced new shows and brought new people on camera.
"We did extensive research," said Cindy Jones, vice president of consumer marketing for the Weather Channel, "and we found weather impacts people's lives in ways that go far beyond just the practical.
"They want to know how to dress when they leave the house in the morning. But they also feel a real emotional connection to the weather. We want to tap into that." MORE
# posted by ATN @ 4:58 PM 
