Saturday, August 27, 2005
Little Debbie Joins Weather Channel
Source: Broadcasting and Cable Little Debbie may start feeling like the Morton Salt Girl, though in this case, when it rains, they snack.As part of an effort to forge an emotional connection with viewers, The Weather Channel has partnered with McKee Foods to create Weather Channel-branded cartons of Little Debbie snacks.
The packaging rolls out in September on some 50 million Little Debbie pastry cartons, including those for popular items such as Honey Buns, Donut Sticks and Pecan Spinwheels.
During the six-month campaign, boxes will advertise the network’s morning show Your Weather Today and pitch its licensed merchandise including umbrellas and parkas. MORE
# posted by ATN @ 3:36 PM 
