Friday, August 05, 2005
CNN/I's Marketing Campaign to Honor 25 years
Source: Television Point CNN has announced the launch of an aggressive, multidimensional marketing campaign in India, as part of the global celebrations to commemorate the network’s 25th anniversary.The campaign will primarily focus on the impact and influence of CNN on the world and world events, and is targeted at the network’s viewers, general public, businessmen, decision-makers and opinion leaders. The campaign spread across print, television, outdoor, Internet, in-flight commercials mediums will see promotional offers and interactive contests that will be run through various platforms such as wireless/mobile, Internet, Crossword bookstores and Barista Coffee Shops.
Announcing the launch of CNN 25th Anniversary marketing campaign, Miran Shah, Director - Affiliate Relations and Marketing for CNN, Turner International India Pvt Ltd, said, "CNN created the concept of 24x7 news and radically changed the way the world consumes news. This Multi-pronged and interactive campaign we are launching seeks to reinforce the message that CNN has been the most influential news organisation in the world."
CNN has also tied up with Crossword, a leading bookstore in the country, to place a CNN Desk along with a laptop at select Crossword bookstores in Delhi, Mumbai and Bangalore.
# posted by ATN @ 12:48 AM 
