Monday, July 11, 2005
'Upfront' Looking Good For CNN
Source: Multichannel News Greg D’Alba, chief operating officer for CNN Ad Sales and Marketing, said the market has been solid for CNN, which has focused on integrated multimedia deals.“We’re seeing a terrific upfront, and I’m sure that’s the case for cable news,” he said. “Cable news has become a daypart that’s not only demanded, but now planned for.”
The ratings surge for Headline News is helping in the upfront, according to D’Alba.
“Headline has consistently, over the last five months, beaten MSNBC,” he said. “What you’re seeing is a real momentum for Headline. And that’s really fueled our upfront. We’re going to come out of the upfront with a double-digit increase.”
# posted by ATN @ 7:30 PM 
