Wednesday, July 20, 2005
News Outlets Aiming to Attract Young Viewers to Websites
Pretty good article in the Wall Street Journal on the recent makeovers of news websites, including CNN.com. The article presents this interesting stat; "Our audience on the Web is 10 to 15 years younger than our TV audience" for news, says Larry Kramer, president of CBS's digital-media operations. Visitors to ABC News's long-established Web site have a median age of 45, nine years younger than ABC News's median TV audience, according to Nielsen/NetRatings and research by the network.
The article says, "CNN hopes its Web effort will bring in advertisers, such as movie studios, that traditionally seek younger audiences. CNN is in discussions with 70 to 80 marketers about online ad deals, says Greg D'Alba, CNN's chief operating officer. He says "it's early days, but with a heck of a lot of promise.""
Read the full article HERE.
# posted by ATN @ 10:18 AM 
