Tuesday, July 12, 2005
Hurricane Dennis: TWC Rates Highest Among All Cable News and Information Networks
Source: PR NewsWire The Weather Channel rated #1 among all cable news and information networks for coverage of Hurricane Dennis, achieving a Total Day (5 a.m. - 2 a.m.) rating of 1.5, representing 1.3 million households on Sunday, the day of landfall. Among the news and information networks, TWC held the 1st place ranking in total households and in the 25 to 54 age demographic throughout the weekend across the Total Day (5 a.m. - 2 a.m.), Mornings (5 a.m. - 11 a.m.) and Primetime (8 p.m. - 11 p.m.).Ratings on The Weather Channel peaked in the critical quarter-hour when Hurricane Dennis made landfall, officially at 3:25 p.m. ET at Santa Rosa Island, FL. The Weather Channel achieved a 3.3 rating in the 3:15 - 3:30 p.m. time period; 2.9 million households tuned in.
TWC achieved a Total Day (5 a.m. - 2 a.m.) rating of 1.2 on Saturday; this represents an average of just over 1.0 million households. Coverage by The Weather Channel on this day also outperformed all the other news and information networks. Combined ratings for the two days resulted in making Saturday and Sunday the second highest-rated weekend in TWC history. Only last year's Hurricane Frances coverage, which aired over the September 4-5, 2004 weekend, ranked higher.
weather.com, the Web site of The Weather Channel, set a record from Friday through Sunday receiving the highest number of page views for a three-day weekend in the history of the site.
# posted by ATN @ 8:23 PM 
