Friday, July 08, 2005
FNC Springing Leaks and Not Happy At ALL
Yes, analyzing of the June Nielson numbers continue BUT I found these numbers interesting. In an article today in The Washingtonian it points out FNC apparently sprung a BIG leak in the coveted 25-to-54 age demographic.
According to the article, "The O’Reilly Factor took a dive between last year’s second quarter and the same quarter this year; the host lost about a quarter of his viewers in the age range that advertisers crave. Last year he had 640,000 viewers in the 25-to-54 demographic; the number dropped to 468,000 this April, May, and June. Comparing June 2004 to June 2005, he dropped from 645,000 to 511,000.
Sean Hannity in the 9 pm time slot also lost among these viewers. He dropped 20 percent of his 25-to-54 audience in June and 24 percent through the quarter when compared with 2004.
But the biggest loser was Shepard Smith at 7 pm. Comparing the two Junes, Smith’s 25-to-54 viewers went from 514,000 to 348,000. His second-quarter numbers were not so dire, a drop of 29 percent."
But as we all know FNC pushes the “P2+” ratings count overall viewers rather than carving them up by age.
And now that brings me to this point in the article where FNC PR was asked to comment on the failing numbers: "Paul Schur, Fox News’s PR man in Washington, said he would not comment on ratings, especially those in the key demographic.
“Call CNN,” said the testy Schur. “I’m sure they would be happy to discuss their horrific ratings in June.”"
Boy sounds like the reporter struck a nerve. Funny how FNC is always ready to tout BIG WINS but you ask about something that didn't go their way, they just lose it.
BTW, according to the article CNN's 25-to-54 demographic numbers were up. Paula Zahn’s numbers were up 19 percent, from 165,000 to 196,000; Larry King’s ratings rose 3 percent, from 287,000 to 296,000; and Anderson Cooper’s increased 5 percent, from 158,000 to 166,000.
# posted by ATN @ 7:51 PM 
