Thursday, June 30, 2005
NBC Broadcast and Cable News May Merge
Source: CNN/Money NBC is considering putting its broadcast news division and its cable channels CNBC and MSNBC under one roof and basing the operation in New Jersey, according to a report ThursdayNBC is conducting a search for an executive to run the combined operation, who would report to Jeff Zucker, president of the NBC Universal Television Group, the New York
Post said, citing sources. Currently, NBC's broadcast news unit is based in New York City, while CNBC and MSNBC are in two New Jersey locations.As part of the reshuffling, MSNBC, the 24-hour cable news network co-owned with Microsoft (Research), may be renamed the NBC News Channel, the paper said.
NBC has been in discussions with Microsoft for some time about altering their partnership to include the name change, the paper said.
