Thursday, June 23, 2005
King Boosts MediaBay Bookstore
Source: New Jersey.com MediaBay is teaming up with Larry King to offer
digital audiobooks over the Internet, marking the company's first significant step into the online audiobook business.The Cedar Knolls company said Wednesday it will launch Larry King Audio, an online audiobook store that will offer customers digital downloads of audiobooks on a subscription or single book basis. The site, larrykingaudio.com, will start up this month, the company said.
Each week, Larry King will discuss his top audiobook picks and offer his perspective on new titles that are published, the company said.
King "is very excited to be a spokesperson for audiobooks," said MediaBay CEO Jeff Dittus. "He often has book authors on his show and, along with Oprah, he's one of the best publicists of new books."
Larry King Audio will build its subscriber base from King's CNN television show following as well as MediaBay's 80,000 active audiobook buyers and 2.5 million prior members of MediaBay's Audio Book Club, the company said.# posted by ATN @ 11:17 AM 
