Monday, June 20, 2005
CNN.com Campaigns to Promote Free Video Launch
Source: Click Z News To promote the launch of its free news video offering, CNN.com has launched an online promotional campaign on several news sites. The Time Warner property's hope is that the effort, developed by Agency.com, will help it attract a bigger audience, and
eventually more video advertisers.The ad units promoting the new service will be updated with current headlines from CNN.com's news feed, include accompanying video in the unit, and inform viewers of the new free service. When users click on a specific headline within an ad, CNN's video player will launch and that specific story will begin to play.
One ad on CNN.com proclaims, "Read it. Watch it. CNN.com. Today on CNN.com, It just got easier to ... WATCH." Another ad in the campaign asks, "Why go anywhere else? Watch free video now." Another says, "From entertainment to world news. Watch free video." and allows the user to scroll through several top news headlines with a screen shot of the available video.
The campaign will run for eight weeks, beginning today. Ads will appear across the CNN.com network and AOL, as well as on news sites like Yahoo! News, SFGate.com NYTimes.com, Salon.com and the Gawker blog. The campaign will also be supported by on-air television spots running on CNN.
# posted by ATN @ 4:53 PM 
