Thursday, May 05, 2005

 

TW Expecting Good Things from CNN


Source: Multichannel News Time Warner Entertainment & Networks Group chairman Jeff Bewkes says Time Warner has great expectations for CNN in the future:
“All of our networks are doing very well,” Bewkes said. “Probably as a result of all this, we’ll probably lead the marketplace negotiations and have very strong revenue growth for the entertainment division
in the upfront.”
Bewkes also expected strong upfront performance at Time Warner’s news networks, adding that Cable News Network should better the 10% to 11% growth expected from its peers.
“The reason we think CNN will outperform that is because broadcast evening-news operations are turning over their anchors and we think that is diminishing ratings and advertiser commitments,” Bewkes said. “And news viewing is continuing to shift from broadcast over to cable.”




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