Tuesday, April 05, 2005
CNN To Test Drive New Technology
Source: India Daily Time Warner Cable is testing a new technology that could help television programmers corral audiences in an age when viewers have increasing control over what they watch, a top executive said this week.
Time Warner Cable, a unit of media giant Time Warner Inc., is pitching an on-screen digital navigation tool that will let television networks point viewers to sister stations or to new services such as video on demand.
Using the new tool, viewers can click on a pull-down menu during live broadcasts to channel surf to any number of a particular network's sister properties. A pull-down menu on CNN would point to CNN Headline News or even CNN on-demand. The technology being introduced by Time Warner Cable, the second biggest cable operator in the U.S., would aim to give programmers some measure of control over audiences, even as they have more choices.
CNN, which is part of Time Warner Inc. corporate cousin, has already signed on for the test.
# posted by ATN @ 6:37 PM 
