Friday, March 25, 2005
Headline News Improving After Revamp
Source: Media Week Looking back over a four weeks of audience data, it seems CNN Headline News made the right move in revamping its prime-time lineup last month.
Of the three shows airing during the three-hour block (7 p.m.-10p.m.), Nancy Grace has emerged as the clear star of the evening with her self-titled legal debate show at 8 p.m.
During the last four weeks, Nancy Grace increased audience delivery by 126 percent over the same period last year to deliver 472,000 people 2-plus. In doing so she beat MSNBC’s show with Keith Olbermann at that hour.
Her performance has helped boost Headline News’ prime-time block 56 percent among persons 2-plus to 308,000 and push its delivery of viewers 25-54 55 percent to 115,000.
Prime News at 10 p.m. is also performing well. Showbiz Tonight, which airs at 7 p.m., is down a bit from a year ago among person 2-plus but up in the 25-54 demo.
Prime News is up 39 percent among persons 2-plus to 298,000 viewers and has doubled its delivery of adults 25-54, while Showbiz Tonight is down 9 percent to 153,000 persons 2-plus and up 9 percent in the 25-54 demo to 73,000.
# posted by ATN @ 11:35 AM 
