Tuesday, February 15, 2005
Klein: Increasing ratings is always incremental
Source: USA Today Great article by Peter Johnson which starts out by talking about the recent situation with CNN exec Eason Jordan THEN turns into how CNN doesn't seem to be picking up any steam in the ratings department. On that subject here's what the article had to say:
Klein, echoing the words of his predecessors, says that increasing ratings is always "incremental." He adds: "The bad news is how long viewer habits take to change. There's going to be a lag between improving quality and when we actually see results."
PLUS a few of the anchors let their voice be heard about what they think about CNN President Jon Klein. Below are the quotes from Anderson Cooper and Paula Zahn. You'll find the complete article HERE.
Anchor Anderson Cooper says Klein has raised the energy level at CNN by "asking a lot of questions. It's easy to get in a rut and think, 'This is the way it is done.' Now it's 'Perhaps we should try another way.' "
Anchor Paula Zahn says Klein has brought a "strong sense of discipline," evidenced by his harnessing of CNN's vast organization to report on the tsunami. "He's motivating us all to dig deeper."
# posted by ATN @ 2:30 AM 
