Wednesday, January 26, 2005
TWC #1-Rated News/Information Channel Saturday
Source: PRNewswire As winter blasted a large part of thecountry on Saturday, The Weather Channel was the #1-rated news and informationnetwork, according to Nielsen data. For the total day (5 a.m.-2 a.m.)Saturday, The Weather Channel achieved a 1.2 rating, delivering an average ofjust over 1 million homes; TWC also ranked #1 with the A25-54 age group acrossthe total day. Ratings peaked on Saturday at both 10-10:15 a.m. and 11-11:15a.m. with a rating of 2.1, representing 1.8 million homes.
The 1.2 total day rating on Saturday ranks as the network's highest-ratedday for a winter storm event since the Midwest was terrorized by the FirstStrike of 1999, which produced a 1.3 total day (5 a.m.-2 a.m.) rating onJanuary 2, 1999. The record total day rating for The Weather Channel was atotal day rating of 1.9 achieved during coverage of Hurricane Ivan on August15 this year.
On Sunday, the network achieved a total day average rating of 0.7. Itmaintained the ranking of the #1 news and information network in the A25-54age group.
# posted by ATN @ 1:42 PM 
