Friday, January 07, 2005
The Ratings See-saw
Source: TV Newser
Thursday Prime-time Numbers
>FNC: Shep: 1,459,000 / O'Reilly: 2,713,000 / H&C: 1,991,000 / Greta: 1,438,000
> CNN: 7p: 594,000 / 8p: 743,000 / King: 1,042,000 / 10p: 717,000
> MSNBC: Matthews: 476,000 / Olbermann: 386,000 / 9pm: 386,000 / Scarborough: 356,000
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BUT CNN's numbers are up:
Since the tsunamis struck on Dec. 26, CNN's ratings have risen about 40% versus a year ago (but FNC is still easily #1). The following numbers are from 12/26/04 to 1/4/05, versus 12/28/03 to 1/6/04:
"Versus the same time period a year-ago, CNN and Headline News are the #1 and #2 networks in regards to growth for both Total Day and Primetime in both P2+ and P25-54," the network says. Total day, CNN is up 34% in P2+ and up 46% in the 25-54 demo versus the year-ago #'s. In primetime, CNN is up 44% in total viewers and up 98% in the demo.
In the last week and a half, CNN has averaged 626,000 viewers. FNC has averaged 942,000. In primetime, CNN has averaged 1,057,000 viewers. FNC has averaged 1,409,000. In that time period that calculates to: CNN is up 30%, FNC is up 17% and MSNBC is down 5% compared to last year, tvnewser reports. In primetime, CNN is up 34%, FNC is up 20%, and MSNBC is down 11%.
Since the tsunamis hit, MSNBC has declined 5% in P2+ and 11% in P25-54 in total day compared to the year before. In primetime, the bleeding is worse: Down 17% in P2+ and 22% in the demo, compared to the same time period a year ago. "Headline News is outdelivering MSNBC in total day for both P2+ and P25-54," CNN notes.
# posted by ATN @ 7:18 PM 
