Tuesday, January 04, 2005
CNN "On the Rise" Gets Sponsor
Source: ADWeek UPS will begin sponsoring "On the Rise," a weekly segment on CNN that profiles successful small businesses, on Jan. 12, the company said.The four-minute segment will air each Wednesday during the NewsNight With Aaron Brown program, CNN's flagship evening newscast.
"On the Rise" has been a monthly program since 2002 and never had a sponsor, said Greg D'Alba, chief operating officer of sales and advertising at CNN. In addition to becoming a weekly segment this year, "On the Rise" will be aired on CNN Radio, which is distributed by Westwood One, CNN Airport Network, CNN.com, and CNN Money.com.
# posted by ATN @ 3:46 PM 
