Monday, November 15, 2004
‘Power of CNN Under Your Command’
Source: CNN Pressroom CNN is launching a new, irreverent promotional campaign using top CNN on-air personalities to promote the power of the CNN brand across multiple platforms. Marquee journalists such as Christiane Amanpour, Wolf Blitzer and Lou Dobbs are featured in the commercials, which highlight CNN's enormous reach and accessibility on TV and the Web.
The wry commercials underscore CNN.com’s unique ability to put the full resources of The CNN News Group at its users’ command. The ads showcase CNN anchors and correspondents, including Christiane Amanpour, Wolf Blitzer, Anderson Cooper, Lou Dobbs, Dr. Sanjay Gupta and Paula Zahn.
“The new ad campaign allows us to promote another aspect of our brand that differentiates CNN in the marketplace,” said Scot Safon, senior vice president of marketing and promotions for the CNN News Group. “This is a fun, clever illustration of how millions of people actually interact with CNN on a daily basis. MORE
An e-mailer has this to say about the promos:
"I don't know if you are seeing the new ads for CNN.com, but they are hilarious. The first one has Wolf Blitzer sitting at a woman's desk, trying to tell her the top stories, but he keeps cutting him off, saying she
knows all that. Then she asks Paula Zahn if she has anything to add, and she tells a local news story that peaks the woman's interest. I know it doesn't sound funny the way I explained it, but it is.
The second ad has the same woman eating at a conference table as Lou Dobbs tells her economic stories. She keeps asking him to go back and say things again, but she is really flirting with Sanjay Gupta, who is sitting
down the table.I don't know why they started doing this, but its great to see these guys not take themselves so seriously."
UPDATE 5:35pm: You'll find the promos on the web at CNN.com
The wry commercials underscore CNN.com’s unique ability to put the full resources of The CNN News Group at its users’ command. The ads showcase CNN anchors and correspondents, including Christiane Amanpour, Wolf Blitzer, Anderson Cooper, Lou Dobbs, Dr. Sanjay Gupta and Paula Zahn.
“The new ad campaign allows us to promote another aspect of our brand that differentiates CNN in the marketplace,” said Scot Safon, senior vice president of marketing and promotions for the CNN News Group. “This is a fun, clever illustration of how millions of people actually interact with CNN on a daily basis. MORE
An e-mailer has this to say about the promos:
"I don't know if you are seeing the new ads for CNN.com, but they are hilarious. The first one has Wolf Blitzer sitting at a woman's desk, trying to tell her the top stories, but he keeps cutting him off, saying she
knows all that. Then she asks Paula Zahn if she has anything to add, and she tells a local news story that peaks the woman's interest. I know it doesn't sound funny the way I explained it, but it is.
The second ad has the same woman eating at a conference table as Lou Dobbs tells her economic stories. She keeps asking him to go back and say things again, but she is really flirting with Sanjay Gupta, who is sitting
down the table.I don't know why they started doing this, but its great to see these guys not take themselves so seriously."
UPDATE 5:35pm: You'll find the promos on the web at CNN.com
# posted by ATN @ 1:11 PM 
